Doorbuster Studio · Sample campaign

Black Friday to Christmas, five emails, done.

This is the Essentials campaign we'd write for a small-batch candle shop. Every email is import-ready HTML for Klaviyo, Mailchimp, Omnisend or Shopify Email, with A/B subject lines, preheaders and a send calendar.

Wren & Lantern Candle Co. is an invented store made up for this sample. Your campaign uses your products, your offer, your voice and your photos.

Early access

Send: Tue, Nov 24 · 10:00 AM
To: Subscribers only
Preheader: The list gets first pick of the winter pour, two days before everyone else.

Subject lines to A/B test

AYou're first in line this year
B48 hours early: 25% off before Black Friday

Black Friday

Send: Fri, Nov 27 · 7:00 AM
To: Full list
Preheader: Sitewide through Monday, plus the gift set people ask about all year.

Subject lines to A/B test

ABlack Friday: 25% off, no code needed
BThe Fireside Trio is back (and 25% off)

Small Business Saturday

Send: Sat, Nov 28 · 9:00 AM
To: Full list (local segment gets the shop note)
Preheader: Come by the shop, or shop from the couch. Either way, thank you.

Subject lines to A/B test

AToday is the day small shops count on
BHot cider, 25% off, and a thank-you

Cyber Monday

Send: Mon, Nov 30 · 8:00 AM (resend to non-openers 7:00 PM)
To: Full list, minus buyers since Nov 24
Preheader: Our biggest sale of the year closes tonight. Here's what's left.

Subject lines to A/B test

ALast day for 25% off
BThe sale ends at midnight tonight

Shipping deadline

Send: Mon, Dec 14 · 10:00 AM
To: Full list, minus buyers since Dec 10
Preheader: Standard shipping cutoff is tomorrow night. After that, we have a plan B.

Subject lines to A/B test

AOrder by tomorrow for delivery by Christmas
BYour last chance to ship in time